In my opinion blogging has had a huge effect on businesses today. With every expansion of a company or business there is a blog that will pop up and grow right along with it. While reading the chapter “Blogs Will Change Your Business”, from the book blog!, authors Stephen Baker and Heather Green bring up some fascinating points that support my opinion. Each company has a concern with blogs these days because it is a dynamic threat. “While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from blogs, sprinkle ads into them, and yes, find out what you and other competitors are up to” (Baker and Green, 223). Blogs have revolutionized the way companies can keep tabs on almost every aspect of their business. They can see what products their competitors are planning on coming out with and how their new merchandise will fair against their rivals. They can also keep tabs on how the consumer likes the product and the customer service of the company. With this knowledge the company can customize any characteristic that needs to be modified to please the consumer and to keep up with the competition.
Kline, Dave, Burstein, Dan, blog!
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